In the motion world of digital artistry, Shaoxiong stands out as a visionary motion designer and 3D artist whose work seamlessly fuses technical brilliance with profound emotional depth. His work reflects a rare blend of artistic talent and innovative spirit, earning him international acclaim and numerous prestigious awards.
Shaoxiong’s independent films delve deeply into the complexities of human emotions, memory, and relationships. His celebrated short film An Autumn Dusk’s Dream delicately portrays the ethereal reunion of a deceased grandfather and his grandson, weaving memory and familial love into a visual poem. Using a warm color palette and hand-crafted textures, the film evokes nostalgia and the ephemeral nature of life. The meticulously animated sequences, where falling autumn leaves transform into fleeting memories, highlight Shaoxiong’s mastery of visual metaphors. This poignant work has received top honors, including Best Animation at the New York International Film Awards (NYIFA), the Independent Shorts Awards, and the Canadian Cinematography Awards.
Equally notable is Bear with Me, where Shaoxiong embraces a vibrant, cartoony aesthetic to humorously explore the nuances of romantic relationships. The film’s playful character animations are juxtaposed with intimate storytelling, capturing everyday tensions and tender reconciliations between couples. His creative use of exaggerated motion and expressive facial animations not only heightens the comedic effect but also reveals the underlying emotional truths of companionship. The film’s international recognition includes Best Animated Short at the Independent Shorts Awards and Best Animation at the Los Angeles Film Awards.
Beyond his independent creations, Shaoxiong has left an indelible mark on commercial motion design. At China’s leading creative firm SeenVision, he led major projects for global tech brands like Huawei, Xiaomi, OPPO, and OnePlus. His direction of the VIVO X50 Pro x Alexander Wang commercial film seamlessly merged high fashion with cutting-edge technology. The video’s fluid transitions and precise rendering captivated global audiences and garnered widespread acclaim on platforms like Behance.
Since joining the prestigious creative design company ManvsMachine in 2022, Shaoxiong has contributed to high-profile campaigns for Apple, Microsoft, Logitech, and Sephora. His work on Valvoline’s Restore & Protect campaign was celebrated for its dynamic motion design and innovative use of photorealistic textures, earning a Gold Award from Creativepool. The Sephora 2024 holiday brand campaign, featuring naked-eye 3D animation projected on New York’s Times Square screens, redefined public space engagement through motion graphics. Shaoxiong’s contributions to the project involved crafting seamless transitions between digital elements and physical environments, creating a captivating visual experience that drew massive public attention.
Guided by the belief that “Man is by nature a social animal,” Shaoxiong aims to craft visual experiences that resonate deeply across cultures and languages. His work transcends conventional boundaries, merging fine arts and commercial design to evoke universal emotions while setting new standards in visual communication. His unique ability to translate intangible feelings into compelling visuals continues to push the frontiers of animation and motion design. As Shaoxiong expands his artistic journey, he is not merely creating art; he is shaping a legacy that speaks to the very core of human experience.
