McDonald’s is set to enhance its menu with the launch of McCrispy Strips and the Creamy Chili Cip across the US in all participating restaurants by 5 May.
This chicken dish represents the brand’s first new permanent menu item in the country since 2021.
The McCrispy Strips are made from 100% white meat in a crispy, golden-brown breading flavoured with black pepper.
The new offering will come with a choice of three or four pieces, accompanied by one or two Creamy Chili Dip cups, respectively.
This new dip will be sweet and tangy and is designed to complement the taste of the McCrispy Strips.
McDonald’s chief marketing and customer experience officer Alyssa Buetikofer said: “Since stepping into my new role as a leader of the US business this year, I’ve been excited for fans to get to experience our additional chicken offerings.
“The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our fans and created a product we knew they would crave.”
Customers can also opt to enhance their meal with McDonald’s signature sauces, such as Spicy Buffalo, Tangy Barbecue or Creamy Ranch, to create their preferred flavour combinations.
McDonald’s senior vice-president and chief supply chain officer Cesar Piña added: “When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfil to meet our customers’ expectations.
“From the farms we source from to how food is prepared in our restaurants, bringing new products to our fans requires collaboration across suppliers, franchisees, and company staff. We hold ourselves to the highest standard and aim to bring fans nothing less than greatness.”
“McDonald’s to launch McCrispy Strips with creamy chili dip” was originally created and published by Verdict Food Service, a GlobalData owned brand.
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