Restaurant chain SushiDog has secured £1.3m ($1.76m) in funding from Middleton Enterprises to propel its expansion across London and potentially into new markets.
The investment marks a significant step in the company’s growth strategy, with plans to increase its footprint to 40 sites up to 2030.
The move strengthens the partnership with Middleton Enterprises, which began with a £612,000 funding round in 2023 and continued with a direct investment of £800,000 in 2024.
SushiDog co-founder Greg Ilsen stated: “Middleton Enterprises provided the stability and finance we needed to scale quickly, to the extent that we are on track to generate over £8m this financial year and now employ around 130 people.
“Middleton Enterprises has an entrepreneurial spirit and they’ve always been very supportive. When they came on board, we had four sites in London. We’ve recently opened our tenth store and now we’re looking to expand nationally, perhaps even internationally further down the line.”
The funds have been instrumental in supporting SushiDog’s rapid expansion. The tenth store opened on Warren Street in the west central area of the city in April 2025.
Middleton Enterprises investment manager James Middleton stated: “This is our third investment into SushiDog. We decided to invest in the business again because it has a proven rollout model, based on predictable, repeatable growth.
“They have constantly raised the bar, innovating and evolving with each new store, which gives us confidence in the next stage of growth that will see new sites appearing up and down the country.”
In August 2023, SushiDog announced the expansion of its UK store footprint with two new locations in London.
“SushiDog gains funds from Middleton Enterprises to boost UK growth” was originally created and published by Verdict Food Service, a GlobalData owned brand.
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