In an advertising landscape increasingly hungry for authentic connection, Carlos brings a rare combination of multicultural perspective and award-winning creative vision to his role as Creative Consultant at Twisted Hammock, led by Aryan Gupta. Born in Chihuahua, Mexico, and shaped by globe-trotting parents who exposed him to diverse cultures worldwide, Carlos has developed an exceptional ability to weave humor and cultural authenticity into brand narratives that resonate far beyond traditional market boundaries.
His unique background, growing up immersed in rich Mexican storytelling traditions before making his way to Los Angeles, has given him an instinctive understanding of how to make the unexpected feel universally relatable. This perspective has proven invaluable in creating work that doesn’t just capture attention but builds lasting emotional connections between brands and their audiences.
Carlos’s approach to brand storytelling centers on finding the human truth that transcends cultural barriers. “I want to tell unexpected stories,” he explains, whether crafting campaigns for global giants like Amazon and Levi’s or luxury brands like Prada and Calvin Klein. His work consistently demonstrates how humor rooted in authentic cultural experience can create more meaningful brand relationships than traditional advertising approaches.
The results speak for themselves. In 2024 alone, Carlos has accumulated an impressive collection of accolades, including gold and silver wins at the American Advertising Awards, bronze at the prestigious CLIO Awards, and recognition at international festivals from London to Berlin. His Amazon “We Go Places” campaign earned Best of Show, while his work on Shazam’s “Unleash The Beat” garnered multiple gold awards, proving that his multicultural approach resonates with judges and audiences alike.
Working alongside industry legends like photographer Matthew Rolston and collaborating with acclaimed directors such as Charles Stone III and Matia Karrell, Carlos has established himself as a creative force capable of elevating any brand narrative. His portfolio spans from automotive (FIAT) to fashion (Calvin Klein), from tech (AT&T) to lifestyle (Grey Goose), demonstrating remarkable versatility while maintaining his distinctive voice.
For the U.S. advertising market, Carlos represents something invaluable: a bridge between cultures that brings fresh perspectives without sacrificing commercial effectiveness. His ability to inject authentic humor and multicultural insights into brand storytelling offers American companies a pathway to more genuine global connections. In an era where consumers increasingly demand authenticity from brands, Carlos’s background and proven track record make him an essential voice in shaping how brands can build lasting, meaningful relationships with diverse audiences worldwide.
