Scooter Braun has stepped away from his role as CEO of HYBE America.

According to the official announcement on Tuesday (July 1), the exec will pursue new ventures, while taking on an executive advisory role on HYBE’s Board of Directors and Senior Advisor to the Chairman and CEO of HYBE.

Isaac Lee, described as “a seasoned entertainment executive” who has been leading HYBE Latin America as Chairman since November of 2023, will become Chairman and CEO of HYBE Americas. Lee will have oversight of BMLG (Big Machine Label Group) in Nashville and QC Media Holdings in Atlanta, as well as remaining as Chairman of HYBE’s Latin American operations in Mexico, Miami, and Medellin.

According to the official announcement, Braun will formally hand over his day-to-day duties to Isaac Lee while continuing to support HYBE’s business strategy and key decision-making from a board-level perspective.

The press release added that this shift will “allow Braun to pursue other areas of strategic focus while remaining closely involved with HYBE’s long-term vision as one of the company’s largest individual shareholders”.

“Scooter has been an extraordinary partner, a visionary executive, and a true catalyst for cultural exchange,” said Bang Si-Hyuk, Chairman of HYBE.

“Scooter has been an extraordinary partner, a visionary executive, and a true catalyst for cultural exchange.”

Bang Si-Hyuk, HYBE

Added Bang Si-Hyuk: “His contributions have been vital in establishing our ambitious presence in the US market. I am deeply grateful for his leadership, his astute instincts, and his unwavering passion for artists.

“We wish him immense success in his exciting next chapter and look forward to continuing our partnership in executing HYBE’s global vision.”

Braun’s transition from full-time artist management began in June 2021, following the strategic acquisition of his company, Ithaca Holdings, by South Korean entertainment powerhouse, HYBE.

The entirety of Ithaca, including BMLG and Braun’s SB Projects, was acquired by HYBE in a $1.05 billion deal.

“Being a part of HYBE and witnessing its remarkable growth has been one of the most inspiring chapters of my professional journey.”

Scooter Braun

“Being a part of HYBE and witnessing its remarkable growth has been one of the most inspiring chapters of my professional journey,” said Scooter Braun.

“Chairman Bang is a true visionary and a musical genius. What he has built with HYBE is unparalleled. I am incredibly proud of our collective  accomplishments and look forward to supporting Chairman Bang and CEO Jason Jaesang Lee in their  continued success as I step into what’s next.”

According to the announcement issued on Tuesday (July 1), during his tenure as HYBE America CEO, Braun “provided key guidance for significant US acquisitions, seamlessly integrated top-tier talent and executives into the HYBE ecosystem, and established the foundation for the company’s multi-label structure and IP-driven strategy within the Western market”.

In February 2023, HYBE America, led by Scooter Braun, acquired Atlanta rap powerhouse QC Media Holdings, aka Quality Control, in a deal worth $300 million, according to Korean regulator filings.

Elsewhere at HYBE America, the company recently acquired Confirmed360, a Santa Monica-based ‘events concierge’ company Confirmed360, which has been linked to arranging VIP experiences at concerts by superstars from Taylor Swift to Justin Timberlake.

Elsewhere, in September, it was reported that HYBE had acquired US public relations agency, The Agency Group PR LCC.

Braun initially gained prominence through his work managing artists such as Justin Bieber, Ariana  Grande, J Balvin, Demi Lovato, The Kid LAROI, and more.Music Business Worldwide