Indian OTT platform ULLU has announced the official launch of UlluCoin, a utility token designed to integrate blockchain-based functionality across its digital content ecosystem. The company said the token will support user engagement, unlock premium content, enable in-app redemptions, and offer fan rewards, as part of its broader shift into the Web3 space.

ULLU, known for its bold and original content, currently has over 42 million active users and more than 109 million app downloads since its launch in 2018. The company said UlluCoin is being issued by a newly created entity and will have a maximum supply of 100 billion tokens.

“This is a big moment for India and for ULLU. We’ve always strived to stay ahead of the curve, empowering users, unlocking new value for creators, and building a smarter entertainment economy,” said Avinash Duggar, CEO of ULLU.

“UlluCoin is more than just a token; it’s a full-stack utility ecosystem built on one of the most active OTT platforms in the region. With over 109 million downloads and 42 million active subscribers, ULLU offers native distribution, unmatched engagement, and a powerful use case for real-world blockchain adoption,” he added.Dubai-based venture capital firm Cypher Capital has backed the launch through a strategic early-stage investment. The firm, which focuses on blockchain and emerging technologies, has previously invested in several Web3 projects.

“At Cypher Capital, we look for projects that combine massive user scale with real-world utility and UlluCoin fits that vision perfectly. We’re excited to back and help UlluCoin scale globally,” said Harsh Agarwal, Investment Director at Cypher Capital.Chainsense Ltd. has been onboarded as UlluCoin’s official Web3 partner, and will lead work related to blockchain infrastructure, tokenomics, and global expansion.“Web3 is our gateway to scaling businesses globally, and ULLU is the perfect example. Chainsense Ltd has joined as UlluCoin’s official Web3 partner, leading blockchain infrastructure, tokenomics, and global expansion,” said Ganesh Lore of Chainsense.

UlluCoin will initially be distributed through the ULLU app and the official website, ullucoin.io. The company said this approach is aimed at preventing scams and ensuring a secure rollout. The token is not yet listed on exchanges, but the listing process is underway.

“We’ve officially launched Ullu Coin today. While the listing process will take around 1–2 months to complete, we’re currently distributing the coins for free on our platform basis subscription,” a company spokesperson said.

“Once listed on crypto exchanges, Ullu Coin will be usable anywhere crypto is accepted, just like other mainstream cryptocurrencies. Whether it’s real estate transactions or broader crypto ecosystems, Ullu Coin will seamlessly integrate. Much like Jio’s strategic partnership with Polygon, we’ve formed a similar alliance with Cypher to strengthen our blockchain infrastructure,” the spokesperson added.

ULLU said its roadmap for UlluCoin includes features like creator rewards, live fan events, interactive quests, and token-gated marketplaces, as it looks to expand its footprint both in India and globally.

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