HSBC Raises Booking (BKNG) Price Target, Maintains Buy Rating

Booking Holding Inc. (NASDAQ:BKNG) is one of the most profitable consumer stocks to buy now. HSBC boosted its price target on Booking Holdings Inc. (NASDAQ:BKNG) to $7,069 from $6,120, reaffirming a Buy rating as the firm grows more confident in the travel giant’s ability to capitalize on sustained global demand. The new target implies an upside of about 24% from the current share price of $5,703.90.

A fast-paced travel agent making a bookings for a family vacation package.

The revision comes as Booking continues to benefit from strong international travel trends, particularly in Europe and Asia, where booking volumes and average daily rates have held firm. HSBC noted that the company’s mix of direct traffic, mobile penetration, and loyalty adoption positions it well to protect margins and drive repeat business.

Analysts also pointed to improving air travel trends and solid summer booking curves as supporting factors heading into the back half of the year. While currency fluctuations and geopolitical uncertainties remain background risks, Booking’s scale and diversified platform have helped it weather volatility better than many peers.

Investors will be looking closely at Booking’s upcoming results for updates on traveler behavior, cancellation trends, and regional performance. HSBC’s revised target suggests continued faith in the company’s execution as it navigates a complex but growing global travel landscape.

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Disclosure: None.