Jim King promoted to CEO of AEG Presents UK and European Festivals


Live events company AEG Presents has promoted Jim King to CEO of AEG Presents UK and European Festivals.

King, who most recently was CEO of European Festivals, will now also oversee the company’s UK concert promotion business, which includes arena and stadium tours as well as club performances.

In addition, Steve Homer will transition to a new position as President of UK Touring at the company as part of King’s team.

According to AEG Presents, in his new role, Homer will focus on AEG Presents’ UK touring business, “leveraging his long-standing relationships and experience as one of the country’s leading concert promoters”.

Jim King joined AEG Presents in 2008 where he helped create and produce flagship festivals including BST Hyde Park featuring global superstars such as Adele, Elton John, Olivia Rodrigo, The Rolling Stones, Stevie Nicks, and Bruce Springsteen, as well as All Points East, hosting acts like LCD Soundsystem, Mitski, Stormzy, and Chase & Status.

He also oversees Rock en Seine in Paris and co-launched Bristol’s Forwards Festival with Team Love in 2022. His latest project is the launch of LIDO in London’s Victoria Park.

King started his career at Cream, where he worked on the Creamfields electronic music festival.

He later launched festivals including RockNess in Scotland and Bestival in the UK before joining AEG.

Adam Wilkes, President & CEO of AEG Presents Europe and Asia Pacific, said: “Jim’s appointment is both a recognition of his achievements and a key strategic step as we continue aligning and expanding our UK and European business strategies.”

“Jim’s appointment is both a recognition of his achievements and a key strategic step as we continue aligning and expanding our UK and European business strategies.”

Adam Wilkes, AEG Presents Europe and Asia Pacific

Added Wilkes: “His vision and leadership have been central to shaping the company’s presence and footprint across the region, and I’m confident that under his guidance we’re well positioned for even greater success in the United Kingdom and across the continent.

“In addition, I’m thrilled that Steve will pivot to his new role, where he can focus on what he does best — bringing his talents as a gifted concert promoter to our newly realigned business.”

“AEG Presents has been my home for nearly 20 years now, and I’ve never been more excited about the opportunities ahead.”

Jim King

King added: “It’s a privilege to take on this role at a time when the live entertainment landscape is evolving rapidly. AEG Presents has been my home for nearly 20 years now, and I’ve never been more excited about the opportunities ahead.”

“I’m grateful to Adam and Jay Marciano [Chairman and CEO, AEG Presents] for their trust in me as we continue to build our business throughout the region with our extraordinary team, and I’m looking forward to working even more closely with Steve as we shape the future of our UK live event strategy.”


The promotions mark the latest executive moves across AEG Presents’ global network. Two weeks ago, Dion Brant, the CEO of AEG Presents’ Australian concert promoter Frontier Touring, was appointed President and CEO of AEG Presents Asia Pacific.

In May, Joe Jaeger was promoted to Vice President, Integrated Marketing and Strategy, within AEG’s Global Partnerships division. In March, AEG promoted seven executives to SVP roles including Andrew Bersch to SVP of Finance & Administration, Holli Branam, Bret Heiman and Alex McArthur to SVP of Sales, Samantha Fernandez to SVP of Festival Activations, and Brianne Grimley to SVP of Venue Activations. Eric Kohler has also been promoted to SVP of Global Partnerships.

In February, Andrew Klein was promoted to President of Global Partnerships. AEG has also announced several other notable appointments in recent months, including Angie Rho’s appointment to Senior Vice President, Global Touring, and Weston Herbert’s appointment to Vice President, Global Touring in January.

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