The issue comprises a fresh sale of 44.69 lakh shares worth Rs 58.10 crore and an offer for sale of 2.07 lakh shares amounting to Rs 2.69 crore. The price band has been fixed at Rs 123 to Rs 130 per share, with investors required to bid for a minimum of 2,000 shares.
The public issue will close on August 4, with allotment expected on August 5 and listing tentatively scheduled for August 7 on the NSE SME platform. Anchor investors have already subscribed to Rs 17.19 crore worth of shares a day before the issue opened.
Cash Ur Drive Marketing operates in the out-of-home (OOH) advertising space, with a unique focus on transit media such as cab wraps, auto hoods, and EV charging station ads.
The company provides 360-degree marketing solutions, including print and digital channels, and has operations across key cities like Mumbai, Chandigarh, Lucknow, and Noida.
For FY25, revenue jumped 45% year-on-year to Rs 142.18 crore, while profit after tax nearly doubled to Rs 17.68 crore.The company plans to use the IPO proceeds primarily for funding working capital (Rs 33 crore), investment in technology (Rs 5.31 crore), and capital expenditure (Rs 5.97 crore).Market participants will be closely watching the subscription data over the next few days, particularly retail and HNI demand, to gauge the listing potential.
