Finnish karaoke technology company Singa has secured a licensing deal with Warner Music Group, allowing it to stream original master recordings.
The deal gives Singa access to Warner Music’s catalog of master recordings alongside its existing collection of 120,000 “soundalike” tracks, according to an announcement on Tuesday (June 3).
Previously, karaoke companies relied on recreated versions of popular songs due to licensing restrictions with major labels.
Atte Hujanen, CEO and co-founder of Singa, said: “This game-changing deal allows karaoke singers at home and Singa-powered venues worldwide to perform songs by iconic Warner Music Group artists, all using the original backing tracks.”
“This creates a more enjoyable and authentic singing experience that no other karaoke provider can offer.”
“This game-changing deal allows karaoke singers at home and Singa-powered venues worldwide to perform songs by iconic Warner Music Group artists, all using the original backing tracks.”
Atte Hujanen, Singa
Singa operates in 34 countries and serves about 2,000 hospitality venues and 2 million registered home users.
Founded in 2015, Singa has also secured deals with various publishers and indie labels as it builds its catalog. The company says it has invested significantly in rights management technology to ensure transparent reporting to all rights holders.
Singa offers both business-to-business services for bars and restaurants and direct-to-consumer apps for home users.
The Warner Music deal comes as karaoke experiences a resurgence, particularly in markets like China, Japan and Korea. A report by Technavio in January estimated that the global karaoke market will grow by $442 million from 2025-2029, representing a CAGR of 4.3%.
For Warner Music, the partnership represents a new revenue stream.
John Rees, SVP Strategy and Business Development, WMG, said: “This collaboration not only enhances the way people engage with music, but also creates valuable opportunities for our artists and songwriters, enabling them to reach more fans and unlock new revenue streams. Together, we’re paving the way for continuous innovation in music.”
“This collaboration not only enhances the way people engage with music, but also creates valuable opportunities for our artists and songwriters, enabling them to reach more fans and unlock new revenue streams.”
John Rees, Warner Music Group
“With this partnership, we’re ushering in a new era of karaoke where music becomes a more dynamic experience for fans.”
Warner Music also recently signed licensing agreements with music streaming and discovery platform Audiomack and Spotify. On Sunday (June 1), Bloomberg reported that Warner Music and its peers Universal Music Group and Sony Music Entertainment are in licensing talks with controversial AI music generators Udio and Suno.
Music Business Worldwide
