Believe has promoted Romain Becker to the role of Chief Product, Operations and Marketing Services Officer for the company.
Formerly President of Label & Artist Solutions, Believe said that the new role will see Becker help the company “drive innovative new products and marketing services for artists and labels around the world”.
Becker has spent the past decade at Believe, starting in product and operations, before moving on to serve as President of Artist and Label Solutions, overseeing Believe’s distribution and marketing solutions to independent labels and artists in over 50 territories.
In his new role, Becker will lead the product, operations and marketing services teams as well as “build cross-functional connections across the group,” according to Believe.
Commenting on Becker’s new role, Denis Ladegaillerie, founder and CEO of Believe, said: “Romain is the perfect candidate to connect product, operations and marketing services at Believe.
“With his extensive experience and strategic vision, I am confident that he will drive innovation across our services and help further elevate Believe’s position as a leader in artist and label development globally.”
Photo: Anis Martin
“With his extensive experience and strategic vision, I am confident that he will drive innovation across our services and help further elevate Believe’s position as a leader in artist and label development globally.”
Denis Ladegaillerie
Added Ladegaillerie: “His leadership will be instrumental in shaping the future of Believe and how we deliver the tools and services to help artists and labels build their long-term success.”
With more than 15 years in the music industry, Becker began his career in the start-up world at the “intersection of music and tech”, before joining Believe, working as a product manager and driving the early strategy for video.
He then joined Google, where he worked on YouTube’s music partnerships. In 2015, he re-joined Believe to “accelerate” the development of the company’s video monetization strategies.
From there, he took on roles in Sales and Operations before becoming President of Label and Artist Solutions, a role he served in for more than six years.
“I couldn’t be happier to have stepped into this role, and I look forward to delivering for our artists and labels around the world.”
Romain Becker
Romain Becker added: “I couldn’t be happier to have stepped into this role, and I look forward to delivering for our artists and labels around the world. I‘m excited to be working with our incredible teams to build innovative marketing services and operational excellence.
“There is no other company offering the same level of service to artists and labels, and I know we can help push this even further. I’m excited to contribute even more to our mission of developing independent artists and labels around the world”.Music Business Worldwide
