For many e-learning entrepreneurs, selecting the best platform for designing and selling courses online is a momentous decision. Comparing Thinkific vs Kajabi is something many entrepreneurs and educators find themselves doing, due to their popularity in this space. 

Users should understand where these platforms differ and where they are similar. With that said, here is a detailed breakdown of Thinkific vs Kajabi features to help potential users decide which platform is right for them.

Course Creation And Customization

Both Thinkific and Kajabi provide comprehensive tools to create courses and develop content through engaging lessons for learners. Thinkific features a super user-friendly drag-and-drop interface that makes course creation a breeze, with no technical knowledge necessary. It also provides several templates to customize and enrich the learning process.

By contrast, Kajabi encompasses a myriad of tools, from custom themes to advanced course-building options. Thanks to its ability to create multi-layered courses with assessments, quizzes, and feedback forms, users ensure that every student experiences complete learning. The response for both is yes, but Kajabi is more inclined to showcase more exceptional customization to its users.

Marketing And Sales Tools

Effective marketing tools for attracting and retaining students are necessary for any LMS platform. Thinkific has key marketing tools for your online courses, including email marketing, affiliate programs, and building landing pages. The tools allow course creators to reach a larger market and increase sales.

Kajabi does more than just marketing; it has highly complementary tools for digital marketing in general. For automation, it lets users build in-depth marketing campaigns. Plus, Kajabi also has some built-in analytics that can make tracking user behavior a lot easier, and it can inform your marketing decisions better as well. Although Thinkific is sufficient with the mere essentials, Kajabi steps it up a notch with an all-in-one marketing solution.

Pricing And Affordability

For many, cost plays an important role in choosing a platform. This includes a free version with limited features and several pricing plans. It makes this option perfect for beginners who want to give the platform a shot without spending a dime. More features are available on paid plans, including plans and budgets for everyone.

Kajabi is not priced the same way as Thinkific—It is premium all the way, so you can expect premium prices. There is no free plan, but the business does offer a trial period for customers to try out what it has to offer. For many people, the Kajabi price may appear to be on the high side, but due to having so many integrated features, it might be a worthwhile purchase if you want an all-in-one platform.

Community And Support

Considerations include community building, with features like discussion forums and integration with third-party community platforms offered by Thinkific. The service also has great customer support, complete with tutorials and a help center available.

Kajabi stands a step higher when it comes to great community support. The platform includes discussion functionality, where users can host discussions. Regarding support, Kajabi has comprehensive tutorials, live chat, and a customer success team. While both platforms provide great options for support and community-building, Kajabi has a more streamlined approach that incorporates integrated platform capabilities.

Ability To Integrate And Scale

As your business scales, a platform that integrates with other tools is a must. There are many Thinkific integrations available with many of the most popular tools, including email marketing services and learning management systems. So, your scalability also gets more horsepower through its API, which enables developers to build custom integrations.

Kajabi supports many integrations, payment processors, email marketing apps, and even CRMs. Its integration with various tools means that businesses can grow without having to change the platform. Although both platforms provide integration functionalities, Kajabi’s wide array of integration options makes it a more scalable choice.

Conclusion

Ultimately, comparing Thinkific and Kajabi comes down to understanding what is best for the user and their needs for the business. Thinkific stands out for its low-cost, beginner-friendly platform that caters well to those just starting or those with simple requirements. Kajabi, on the other hand, is a great choice for those looking for a robust, all-in-one solution with powerful marketing and community features. Every platform has its merit, and the right one is what the business needs at the right budget. From a cost standpoint, Kajabi vs. Thinkific offers affordable solutions for developing and marketing online courses.