The Sneaky Way General Motors Is Catching Tesla


  • Chevrolet has overtaken the No. 2 spot for EV sales in the U.S.

  • Cadillac EVs are bringing in new customers, especially from Tesla.

  • GM has slowly built trust with consumers while Tesla has done the opposite.

  • 10 stocks we like better than General Motors ›

Tesla (NASDAQ: TSLA) took over the U.S. electric vehicle (EV) market in impressive fashion. It went from an intriguing Roadster story to a full-fledged automotive company that’s generated bottom-line income — a rarity for pure-play EV companies these days. While many believed Tesla’s dominance to be durable and long-lasting, General Motors(NYSE: GM) Chevrolet brand is already rocking the boat. And keep your eye on the company’s luxury line of EVs, it might sneak up on you.

Competitors that have been checking the rearview mirror may have seen Chevrolet coming, but most of us probably didn’t. Chevrolet is now the second best-selling EV brand in the U.S., overtaking Ford and gaining on the top spot that Tesla has held closely for years.

Amid all the doom and gloom surrounding tariffs, potential disruptions in trade and distribution networks, and uncertainty for long-term planning, Chevrolet has done nothing but shine for General Motors. May was Chevrolet’s second-best month ever for EV sales.

Chevrolet Equinox EV.
Chevrolet Equinox EV. Image source: General Motors.

That strong May result came on the heels of the company’s astounding 94% year-over-year growth in EV sales during the first quarter when GM’s Chevrolet became the fastest-growing domestic EV brand. In fact, General Motors’ recent surge helped the company’s market double to capture 15.5% of EV market share in the U.S.

Chevrolet posted a staggering 134% increase in EV sales during the first half of 2025, compared to the prior year. In fact, the two largest movers in year-over-year EV delivery volume change are GM and Tesla, and they’re moving in opposite directions as you can see in the graphic below.

Graphic showing GM increasing sales while Tesla's are decreasing.
Image source: Cox Automotive’s Kelley Blue Book Team.

“GM is driving the growth of the U.S. industry, and we have put real distance between us and our traditional competitors,” said Duncan Aldred, GM’s president of North America, according to Automotive News.

While Chevrolet is hauling volume, Cadillac has sneakily been a big boost to GM’s EV ambitions. GM is claiming that Cadillac is already the luxury “EV leader” this year with a lineup of luxury electric SUVs hitting the roads, but it should be noted management doesn’t include Tesla in the mix due to its pricing structure.

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Cadillac just delivered its best first-half sales since 2008 and sales were up across the board in all 50 U.S. states. Even better, the luxury brand is bringing in new consumers, which is notoriously difficult in the auto industry. In fact, Brad Franz, Cadillac’s global marketing director, told CNBC that nearly 80% of Cadillac EV buyers are new to the brand.

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