Rajkot-based electronics and smartphone retailer Umiya Mobile will open its Rs 24.88 crore IPO for subscription on Monday with bidding to close on Wednesday. The IPO is a fixed price issue and entirely a fresh offer of 37.7 lakh shares priced at Rs 66 per share. Shares are proposed to list on the BSE SME platform, with the listing scheduled tentatively for August 4.

Currently, the grey market premium (GMP) for the Umiya Mobile IPO stands at Rs 0, indicating no unofficial listing gains at present.

Investors can bid in lots of 2,000 shares, with a minimum retail investment of Rs 2.64 lakh (4,000 shares). High net-worth individuals (HNIs) must apply for at least 6,000 shares, requiring Rs 3.96 lakh. The issue is split evenly between retail and HNI categories, with 47.48% shares each reserved for both.

Company profile

Umiya Mobile has grown into a multi-brand retailer selling smartphones, accessories, and consumer electronics. The company retails products from brands like Apple, Samsung, Realme, Xiaomi, Sony, LG, and others across 149 stores in Gujarat and 69 in Maharashtra.

The company’s diverse product portfolio spans smartphones, laptops, smartwatches, televisions, refrigerators, washing machines, and other appliances, catering to both urban and rural demand. As of FY25, the company had 127 employees on its rolls.

Financial performance

Umiya Mobile posted robust growth in FY25, with revenue up 33% YoY to Rs 601 crore, and net profit jumping 141% YoY to Rs 5.66 crore. However, margins remain thin, with PAT margin at just 0.94% and EBITDA margin at 1.82%.

Use of Proceeds

The company plans to use Rs 19 crore from the IPO proceeds to repay or prepay borrowings, and the rest for general corporate purposes.

The IPO is managed by Smart Horizon Capital Advisors, with Bigshare Services as the registrar and Shreni Shares as the market maker.