Jay Marciano, CEO of AEG Presents, rightly calls it one of Europe’s “marquee” live music festivals.
Now, the Paris event We Love Green, which attracts more than 120,000 festival goers each summer, is moving forward with a new alliance of partners.
The festival was co-founded by Emmanuel De Buretel’s Because Group, plus Corida and We Love Art.
According to a press release, We Love Green has now entered a “strategic partnership” with independent media platform Combat and AEG Presents, in an alliance that also includes Because.
That press release reads: “Combat (publisher of Radio Nova, Les Inrockuptibles and co-producer of Rock en Seine, Golden Coast, La Route du Rock and Les Inrocks Festival, shareholder of Rough Trade) and AEG Presents are joining the adventure as key partners of We Love Green, [alongside] the Because group, one the biggest independent music groups in Europe, and We Love Art the famous cultural events company.
“This alliance aims to strengthen the festival’s ambitions by providing the resources to grow, expand its international reach and continue exploring new sustainable cultural formats.”
By taking an ownership stake in the event, AEG adds We Love Green to a European indie festival portfolio that also includes France’s Rock En Seine, plus London’s All Points East, and Lido.
We Love Green has a reputation for trailblazing new music in France. Since 2011, it has hosted the first festival performances in the country for Charli XCX, Rosalia, Jorja Smith, Lorde, PNL, Aya Nakamura, and Angèle.
Elsewhere, it’s hosted performances from the likes of Tyler the Creator, Gorillaz, Tale Impala, Bjork, FKA Twigs, Migos, Justice, LCD SoundSystem, Skrillex, Phoenix, Little Simz, Jamie XX, Tale of us, Amelie Lens and many more.
The festival has long focused on sustainable development and operates on 100% renewable energy.
In 2024, Yourope awarded it the Green Operation Award. Meanwhile, based on a detailed on-site audit, the NGO A Greener Festival has certified it “outstanding” for each of the past ten years.
“This partnership marks a new chapter in the history of We Love Green. It will help us amplify our values alongside partners who share our vision of a creative, responsible, and ever-evolving festival,” said Marie Sabot, Festival Director and founder of We Love Art.
“This partnership marks a new chapter in the history of We Love Green.”
Marie Sabot, We Love Art
Emmanuel de Buretel, founder of Because Group, added: “We Love Green has always been fueled by artistic ambition and environmental responsibility. We’re excited to now embed it within a collective momentum that will help to develop and respect the brand worldwide.”
Mathieu Pigasse, founder and President of Combat, said: “This is more than a partnership — it is a strategic alliance that reflects our belief in the power of culture to drive change. At Combat, we are reaffirming our commitment to society, diversity and inclusion.
“We are also investing in cultural formats that reflect our times and help shape the future. With AEG at our side, we are bringing the scale, resources and ambition needed to elevate We Love Green while preserving its singular identity.”
“We Love Green has always been fueled by artistic ambition and environmental responsibility. We’re excited to now embed it within a collective momentum that will help to develop and respect the brand worldwide.”
Emmanuel De Buretel, Because
Jay Marciano, Chairman and CEO of AEG Presents, commented: “Emmanuel and the entire We Love Green team have built a festival that is one of the marquee live events in Europe.
“I’ve known Emmanuel for quite some time and have always respected his vision and taste. I’m delighted that we get to work together in this new partnership.
“I’ve known Emmanuel for quite some time and have always respected his vision and taste. I’m delighted that we get to work together in this new partnership.”
Jay Marciano, AEG Presents
Jim King, CEO of European Festivals for AEG Presents, said: “We Love Green is a premium and sustainable event with an identity that – alongside Rock En Seine, All Points East and Lido – fits perfectly into our overall European festival strategy: connecting our marquee festivals to create high value summer routings for artists.
“We’re delighted to be partnering with them and excited for what’s to come.”
Arnaud Meersseman, Managing Director of AEG Presents France, said: “We Love Green is an inspiring model. We are proud to contribute to it, respecting its identity and supporting it in a new phase of its development.”
And Alex Jaillon, CEO of We Love Art, added: “This is a truly major strategic step for We Love Art, who imagined and designed the festival and are proud to have brought the festival to this decisive stage to launch its international development ”
Under the leadership of Marie Sabot, the teams are already preparing for the 2026 edition.
Last week, AEG announced that Jim King had been promoted to a new dual role: CEO of AEG Presents UK and European Festivals.
King adds the company’s UK concert promotion business, which includes arena and stadium tours as well as club performances, to his portfolio.Music Business Worldwide
